What do you get when you combine some lovely people with an engaging interactive presentation? A unique and memorable experience. Using a tablet, this application enables Miller event staff to seek out consumers where they hang out, interact with them, and entice them to try Miller brands.
Using the tablet, the staff members lead the consumers through an interactive presentation comparing various aspects of Miller beer with those of leading competitor brands. During the interaction, personal data is collected from the consumer using the tablet and a customized keyboard, and a picture is taken of the consumer with one of the attractive staff members using the tablet's camera.
Consumer data is uploaded each evening and an email is sent to the consumer with a note from the staff member model that they met the evening before. The email contains the consumer's photo and a link to a special promotion web site that extends the consumer interaction by inviting them in to view the model's "home videos" while continuing to reinforce the Miller brands' competitive differences.